It’s vital to differentiate your brand within your space. John Hall, author of “Top of Mind,” will discuss the ways you can naturally build trust with your audience, as well as the steps for ensuring that your influence is long lasting. After all, to attract the best talent in a competitive world, you need to do everything you can to be top of mind at the right moments.

Millennials and Gen Z’ers have a reputation for being complicated and needy. Whether this is true or not, by the year 2025, Millennials will make up 55% of the workforce and Gen Z will have been in the workforce for nearly 7 years! Recruiters and talent acquisition teams need to be more in tune with how to attract and retain these key demographics. Packed with case studies of enterprise employers from around the globe and research conducted by iCIMS, this session will give insight into the newest tactics for attracting millennials and Gen Z’ers to your company, keeping them, improving your employer brand, and increasing your employee referrals.

Visualize your current job postings for a second. Are they long text documents listing the 20 or 30 beneficial traits or skills you want in a candidate? Maybe you’ve got a few paragraphs, some bullet points, and some required EEOC language. But, there’s a better way! Learn a step-by-step process on how to bring your job post to the next level to attract talent in the competitive market! Using photos and video to upgrade your job postings, you can improve your company’s image and entice qualified candidates who will be eager to work with you—and this intensive workshop will show you how.

Most employers today understand the importance of diversity, yet many still struggle to attract and retain women in their workforces. Fairygodboss — a career marketplace and community of millions of professional, ambitious women — is in a unique position to identify the differences between how men and women search for their next job. Join Fairygodboss Head of Customer Success Karen Eisengruber for a Lunch & Learn to help your company identify how to retain women in the workforce, understand how prospective female employees are looking for their next job, and, most importantly, how that impacts your bottom line.

The latest technologies, such as machine learning can augment a recruiter’s function. Understanding how this works is key for strategic HR professionals. It’s also crucial for companies that want to remain at the cutting edge and maintain high performing, competitive, recruitment strategies.

Come and find out how Workable uses data science, machine learning, and NLP (neuro-linguistic programming) expertise to train the world’s best recruiters. Machines can free up recruitment and HR teams to focus on the most important part of their jobs—people to people interactions—and this session will show you how.

Companies and managers tend to hire based on education, experience, or skill, but they often overlook the more important behaviors and traits that define an organizational culture. The end result is often voluntary turnover and a disconnect between hiring systems and long-term employee engagement. Day 2 opens with Bob Kelleher, best-selling author and global speaker, revealing the importance of building your employer value proposition (EVP) by connecting your hiring practices to your culture. After all, engagement comes from hiring employees who will thrive in an organization’s unique environment.

You’ll learn:

• How best to link the organization’s interview and selection process to your unique culture
• Steps to shift to a behavioral-based interview process that can yield tremendous results
• How to hire for your organization’s culture
• The benefits of expanding key job competencies to include unique behaviors and traits that define the culture
• How to evaluate your current hiring practices to determine whether they’re helping or hurting your chances of long-term employee engagement success

Artificial Intelligence (AI) is here and in full force. Some may worry that “artificial assistants” will take recruiters’ jobs, but the fact is recruiters shouldn’t fear this form of constantly evolving intelligent technology—they should embrace it!  This session will focus on common misconceptions about how AI threatens a recruiter’s job as we know it –and how AI can really be used to a recruiter’s strategic advantage. You’ll get actionable tips on how AI can enhance your contributions, turning them into even more valuable assets for your company or your clients. Plus, you’ll gain insight into cutting-edge tools that the best recruiters, sourcers, talent acquisition professionals, consultants, and CHROs use on a daily basis, and how to determine which AI tools are right for you. This “must-see” talk is practical and fun for the newest recruiters and seasoned professionals alike.

You’ll learn:

• How AI is being used to identify the best candidate prospects, streamline the communication process during the application cycle, and much more
• Examples of how emerging AI-based tools can be used to free up recruiters from mundane, transactional tasks—so you can better focus on closing the deal
• How the AI recruiting tools of today may impact your recruiting strategy of tomorrow

Recruiting is all about relationships – your relationships with candidates and especially your relationships with your hiring managers, which can make or break your recruiting success. RecruitCon 2018 closes with an eye-opening look at how to earn your hiring managers’ respect and successfully team up to create an open stream of communication that helps you change their perception of recruiters as “order takers” for their talent wish lists.

You’ll learn how to:

• Drill down to reveal what the hiring manager is really looking for in a candidate
• Work together to fill positions with smart communication tactics to get the job done
• Set deadlines to keep the hiring process going smoothly
• Help a hiring manager make a decision
• Work through interpersonal issues with a difficult hiring manager so you can meet your overall goals