Concurrent Sessions | Culture Club: The Relationship Between Your Company’s Brand and Your Ability to Attract the Talent You Want

Your organization’s culture should be integrated with your recruiting strategy. Strong company branding has a positive impact on your ability to attract active and passive jobseekers. For instance, is your company’s website optimized to attract talent that you want to talk to? How can you tell?

This session will explore:

  • How company culture relates to the organization’s recruiting strategy
  • The link between cultural fit and employee performance and retention once a job seeker is successfully recruited
  • How to evaluate the image you want your company to portray to potential job candidates—and tips for assessing whether your current efforts meet or miss the mark