Wellness & Benefits | Total Rewards Communications: Powerful Messaging to Get Buy-In from Your Best Employees

You’ve invested a lot of time and money in your wellness program. The problem is that employees don’t seem engaged and aren’t participating the way you had hoped. This session, led by a benefits communication expert, will deliver a road map for educating the workforce on your company’s benefits through total rewards statements and other strategic communications that foster engagement and gets them to actually take advantage of—and appreciate—the valuable resources available to them.

  • The top 5 reasons benefit communication strategies fail
  • Research indicating the best ways to greatly increase the odds of employee engagement in this area
  • Whether you should employ a generationally varied approach to benefits communication, and if so, what’s the best way to go about this
  • Mistakes to avoid when refining your communication campaigns so your efforts to engage the workforce don’t backfire