TECH TALKS | Social Storytelling: A Look at GE’s ‘Owen’ Campaign and How You, Too, Can Leverage Snapchat, Twitter, and Instagram to Boost Your Brand

Snapchat is the fastest growing social network among those between the ages 18 and 34. Twitter continues to be a smart and effective way to succinctly get your point across. And, Instagram uses images to tell stories that can be powerful tools for evoking human emotion. This Tech Talk will examine how GE, the “Imagination at Work” company, launched its “Owen” social media campaign to attract talent. What was the result? And, what are other ways this global leader in innovation is using social media channels, such as Snapchat, Twitter, and Instagram to capture prospective candidates’ attention? This talk will answer this question and more!